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Design is a process which drives development based on specific customer perspective and requirements. Using design principles, designers provide purposeful and innovative solutions to the end user. Design is used in many areas such as development of products and services, processes and environments. 

The design process differs from project to project. Regardless of the differences, we concentrated our design activities into a few areas. We continuously are aiming to extend our design areas using a customer focused approach. 

The more our customers need the more we extend our services. Whether we do reverse engineering of a design or designing from scratch, we are using calculations and simulations to get answers rather than basing our designs on assumptions only.

Step1: Idea Generation

An idea is initiated by an inspiration. Ideas come to our minds and we know that might work but because of our busy scheduled lives, we ignore them. If that idea gets life, a research is needed. Then it gets refined and modified according to the research.That idea needs to be presented correctly to be accepted.
Idea generation is the first process of our design tree. We use tools like:

  • Relation diagrams: organizing a large number of ideas into their natural relationships.
  • Bench marking: comparing ideas to the best similar practices we can identify in other organizations, and then incorporating the best ideas into our own processes.
  • Brain storming: generating a large number of creative ideas in a short period of time using a collective approach.

We look at the problem from every possible angle to evaluate solutions. We attach creativity to engineering expertise to explore innovative ways.

Step2: Market Research

Market research is performed to gather information about target markets and customers. Here we give shape your business strategy to allow you to gain competitiveness over your competitors.

Market research is a systematic approach using statistical and analytical methods. Market research helps us to understand consumer needs. What are the driving factors of the market? We understand emotions and attitudes that drive customer behavior and preferences. 

In market search, we use SWOT analysis which involves Strengths, Weaknesses, Opportunities and Threats to a design idea. We make sure all this information is accessible to our clients to make decisions. Understanding market trends, size, demography, geography are all points to consider in market research. Using the data collected from several sources we help our clients to make correct decisions and proceed to concept development stage.


Step3: Concept Development

Concept development is a crucial stage in the new product or service development. Concepts are made prior to committing extensive resources to avoid wastage of time, money and abilities. When developing a new product or service, it is common to work with a large number of concepts and only develop the one that works best. 

To asses which ideas are worth of development, we examine them in terms of convenience, usability, quality, functionality, performance, price, values and experience. Selected ideas are put into sketches to better understand the concepts. Although initial concepts may not give full details, we detail the core functionality of the product.

We aim to keep this study constant until the end result, having a end minded approach even from the beginning. We present concepts to our clients to receive their opinions. We brainstorm several concepts to select the best practice to go further in engineering that idea.

Step4: Engineering

In the past engineers used to use pen and paper to engineer products. Now, we use latest, world leading software to engineer products. We take every single detail into account to minimize any errors in the production stage. We go deep in details to find out what might go wrong later on.

We use real time simulation as well as engineering calculations. Simulations may involve solid, fluid and/or air variables. We use FMEA, Risk Assessment, FEA and other methods to find out what will happen in real life. Today, many companies and individuals are offering their products well before they manufacture it. Customers want to see how the product looks like before making any commitments.

We prepare realistic 3D renders for our clients, so they can see the product well in advance of production. Years of hands on workshop experience in Australia taught us that to achieve a successful outcome from an idea requires detailing. Nowadays, many are out there in the market to provide this service. People take shortcuts but at the end it’s a big failure. We take pride in our work and put our hearts in it to minimize all risk factors with an engineer perspective.

Step5: Prototyping

A prototype is an early sample, model, or release of a product built to test a concept. We develop physical prototypes to evaluate the end product. We ensure our prototype has the design, aesthetic and functional elements that you need. Prototyping serves to provide specifications for a real, working product rather than a theoretical one. 

Prototype generally differ from the end product in the following ways:

  • Material-where the material is not a major factor we use cheaper options to decrease cost of prototype.
  • Process-final product might be plastic injection molded which requires expensive tooling. Rather, in prototyping stage, we use machining to cut down on expenses.
  • Verification-End product might need custom inspection fixtures, statistical sampling methods, and other techniques for verification purposes. Instead, we use manual inspections and testing to move away from such expensive verification methods.

We work with our clients to assess how well our prototypes are working and make amendments as required.

Step6: Design Amendments

The information we gathered in prototyping stage allows us to decide on the amendments. These amendments might involve change of sizes, material, tolerances or processes like coating, machining and the like.

After design amendments the whole concept needs to be revisited to see if these amendments effect other attributes of the whole design. Design amendments are checked and confirmed using simulation to regenerate results. As much as possible, we apply these amendments on the prototype we built to save time and money.

If there is a need of making a new prototype, we consult with our clients. We keep in mind that costs at this stage will be far less than the costs involved at a later stage. We make amendments to the engineered prototype until our clients are satisfied with the result and ready to go ahead with the build of the product.

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